“Letting go of a dream is hard yet liberating. Sometimes it’s just time to start living a different dream.”

Bart Knaggs is a principal in Capital Sports & Entertainment, an event production company, creative services firm, and sports and music management company, as well as C3 Presents, one of the preeminent independent music promoters in the country. Under his leadership, CSE founded the Austin City Limits Music Festival and reintroduced the Lollapalooza music festivals—both of which have been named Festival of the Year by Pollstar. They manage many other prominent events and clients, including the Discovery Channel Pro Cycling Team and Lance Armstrong, the record-holding winner of the Tour de France. A former Texas state champion road cyclist, Bart participated in the 2003 Tour of Hope, a cross-country bicycle ride to raise awareness for cancer clinical trials, and is a founding board member of the Lance Armstrong Foundation. He lives in Austin, Texas, with his wife, Barbara, and two children. (

The Interview

Bart is a very respected and well-known entrepreneur. Though we have friends and colleagues in common, we have never met in person. It was a fun phone interview—he was quite gracious, funny, straightforward, and expressive. He is also one of the people who exemplified a special brand of generosity. Never having met me and with no idea where this project was going (nor did I at this point), he shared his valuable time and story with me the summer I started developing it.

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